My issue is not so much wanting to have a unified group in our aesthetical corners, but how we often times treat those we're trying to woo, is something to be desired. Instead of satiating their hunger for artistic enrichment, we often resort to spamming them to death. I'm talking about the barrage of emails, tweets, Facebook posts, snail mail, you name it. As I see it, spam is an acronym for:
We all need money. This I get. The problem with spamming is that you betray the trust of those who are interested in what you do. They opened your email, read your Facebook and Twitter posts for the first time, maybe even the second, third, and forth, and after a while, they know never to do it again. Why? Because they opened their door, and you showed up, not bearing gifts, but things they don’t want or need.